All information and data starts by having a positive potential value (PV). That PV is much akin to potential energy. Different data have different levels of potential value. The potential is unlocked when the data is acted upon (interpretation and analysis are analysis are examples). The act of interacting with the data determines how the energy inside will be replaced, whether it will have a positive or negative value. People make perfectly good data into perfectly rotten information. They make good numbers go bad.

Why is it important to be able to determine when good numbers go bad? Trying to understand whether numbers are good or bad as esoteric as bird watching?