Sunflower
The sunflower is vibrant, strong and is recognized for its beauty; it is also an important source of food. As if a machine, the sunflower tracks the sun across the sky never losing sight of its goal. Even though it is not the most complex flower, the sunflower’s attributes of beauty, food value and goal oriented behavior might be nearly perfection. The sunflower serves us a reminder that simplicity can deliver incredible value.

March 13, 2013 at 9:36 am
Yeah absolutely right, but the simplicity of purpose comes with underlying complexity. The seed head follows a Fibonacci series, and that gives the most efficient packing of the seeds. Isn’t natural selection wonderful.
March 13, 2013 at 3:21 pm
Thanks Alan. The thing I have to remind myself of is that things have to only be as complex as they really need to be. It is far to easy to see complexity as a metaphor for value. The two are sometimes inversely related.