Marketing In A Big Way

Commitment

All project teams have to balance the tension between what the business wants (aspirations) and what can be delivered (capacity). The overlap is what the team can commit to delivering. There are several ways to manage this tension. The first is the tried and true method of just telling the team what it will deliver. This usually has negative consequences. The second is to work on syncing aspirations with capacity. Karl Scotland describes this as moving work to the team. A third method is to foster learning within the team, so that it grows its capacity and commit to more (and perhaps different) work. I have worked for organizations that exhibit the first type of behavior and would rather not do that again. In later years I have worked for organizations that embrace both of the later scenarios and the teams are far happier!