3-12 2013 spotted dick

Communication is a critical component in any change program. Wikipedia defines communication as conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.  Unfortunately the act of conveyance many times equates to repetition and volume.  It is said that repetition is the tax we paid for not being memorable. Being memorable requires packaging a message in a manner that can be consumed when the audience is ready to hear it. Using a novel approach is a common mechanism to try to be memorable. For example, I recently observed an Agile implementation that asked participants to collect videos about the implementation using their cell phones to be shared with others in the department. It was a good idea and it worked to make connections. However, in larger organizations novelty has potential risks.  For example, humor does not always translate. Even if we all speak the same language our colloquial use of the language can be … well … different.  Differences can be both funny and obscure your message.     Make sure analogies, metaphors or just plain jokes translate.

PS – Thanks to Ian Brown for supplying the picture!