3-31 2013 dependable painting

Pick up a copy of the Yellow Pages (paper . . . Yellow . . . Phone numbers . . .. Old school), and you will find all sorts of firms whose names that announce to the world that they advanced, fast, dependable or clean.  How many of the names really match how they deliver products or services?

You are your own brand.  Your name and the adjectives that are used to describe you are in essence your ad in the Yellow Pages (or LinkedIn for those in this decade).  Your brand is important to generate a first look, but if you want repeat business, you need to remember that how you deliver is how people see you in the long run.  Dependable can’t be just a name, rather it needs to be an attribute that describes how you deliver.