Business and Technical Stakeholders Must Both Be Involved In Demonstrations

Business and Technical Stakeholders Must Both Be Involved In Demonstrations

In order to efficiently gather feedback and support, demos require broad involvement. Involvement must include the team and a cross section of relevant stakeholders. Stakeholders should span the interests of both the business and technical environments.

Business stakeholders include those representing product and back-office functionality. The stakeholders bring the understanding of market needs and wishes for both customer facing products as well as applications used within the organization to the sprint team and to other stakeholders.

Technical stakeholders include data and technical architects, process improvement personnel and DevOps teams that might need to provide guidance or direction to the sprint team. The technical feedback helps the team to stay within the environmental constraints of the organization.

The demonstrations bring the business and technical stakeholders together with the sprint team to generate feedback. The different perspectives that the business and technical stakeholders bring to the table extend the knowledge of the team. Teams that constrain participation in the demo rob themselves of significant input that may have to be “discovered” later in the project, which can generate customer dissatisfaction and rework.

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