Rarely do I come to the Software Process and Measurement readers (blog) and listeners (podcast) with a call to action . . . now is one of those times.

Phil McKinney’s podcast on innovation is one the reasons I started the Software Process and Measurement Cast.  Phil has written a phenomenal book, Beyond The Obvious.  Phil is doing something extraordinary, Phil is donating all of his royalties for purchases made until the end of the year to charity.  Got to his site and buy the book  . . .

Use the SPaMCAST Associate link to buy the book  http://ow.ly/rypBf

or go to Phil’s site:

http://philmckinney.com/pay-it-forward

His Announcement:

The Pay It Forward Project

I began my tech career in a factory in Evansville, IN as the sole “geek” living in a condemned (yes – it actually was condemned) apartment building with my wife who was finishing her nursing degree. How things have changed from that humble beginning.

Pay-It-Forward

When I look back on my career and where it has brought us, there is no way we can pay back the time and support I received from my mentors.  Therefore, we have committed ourselves to find ways to take what we’ve been blessed with and to pay it forward.

So my wife and I will donate 100% of the royalties from my book, Beyond The Obvious, that is purchased before the end of the year to charity.

100% of All Author Royalties To Charity

So what do you need to do? Purchase the book (hardcover, digital or audio version) before the end of the year.  That’s it!  Whatever author royalties I receive will go to charity. If you are interested in purchasing bulk copies of the book to give away (e.g. to your employees, customers, friends, etc) Amazon and Barnes & Noble are able to accommodate.

Stay updated on the project ….