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SPaMCAST 552 features our essay on the idea of “fit for purpose” and its impact on the definition of quality.  Even if you don’t deliver any defects, not being fit for purpose wipes quality off the board. BOOM! (Rather read the essay?

In the second spot this week, Jon M Quigley delivers with his Alpha and Omega of Product Development!  In this installment, Jon discusses the need to say no. A simple straight forward word that is nearly impossible to use in polite company.

Re-Read Saturday News

Today, two stories…ops, the wrong column…today we take on two chapters in our re-read of Thinking, Fast and Slow, chapters 8 and 9: How Judgment Happens and Answering An Easier Question. I would be interested in your feedback on the depth in this entry compared to previous entries.

Remember, if you do not have a favorite, dog-eared copy of Thinking, Fast and Slow, please buy a copy.  Using the links in this blog entry helps support the blog and its alter-ego, The Software Process and Measurement Cast. Buy a copy on Amazon,  It’s time to get reading!  

The installments:

Week 1: Logistics and Introduction

Week 2: The Characters Of The Story

Week 3: Attention and Effort

Week 4: The Lazy Controller

Week 5: The Associative Machine

Week 6: Cognitive Ease

Week 7: Norms, Surprises, and Causes

Week 8: A Machine for Jumping to Conclusions

Week 9: How Judgement Happens and Answering An Easier Question



SPaMCAST 553 will feature our interview with Jim Benson.  We will discuss prioritization and how prioritization can be a reflection of more deep-seated problems. Life changing ideas in a powerful interview.