How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

Chapter 13 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition is the second chapter in the final section of the book.  Hubbard titled Chapter 13:  New Measurement Instruments for Management.  Hubbard shifts gears in this chapter to focus the reader on the new tools that our dynamic, electronically-tethered environment has created.  Here is a summary of the chapter in a few bullet points:

  • Everyone creates data that is trackable and measurable.
  • The internet is a measurement instrument
  • Prediction markets are a way to synthesize  



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I am still on vacation (at least for a few more hours), and this week we have another mixtape for you. This week I have included the responses to the “if you could fix any two (or sometimes one) things” question I ask at the end every interview from the three most downloaded interviews of 2014. The top three were:

SPaMCAST 302 featured Larry Maccherone. Larry’s two wishes were:

  1. That we unlearn the natural tendency to look at how a number can be gamed rather than how it can be used.
  2. That he had access to all data and infinite time to analyze the data.

Listen to the whole interview with Larry!

SPaMCAST 318 featured Rob Cross. Rob wished that:

  1. Organizations would realize it is not the tools rather it is the data that counts.
  2. Organizations need to change their culture to focus on security.

Listen to the whole interview!

SPaMCAST 310 featured the return on Mike Burrows.  Mike only had one wish this time:

  1. Development organizations need to embrace balance as a value.

Mike made the list two years in a row! Listen to the whole interview with Mike.

If these excerpts tickled your fancy listen to the whole interview by clicking on the links shown above.

Next week we will return to regular programming with our essay on Agile Project Charters.

Listen to the Software Process and Measurement Cast 318

SPaMCAST 318 features our interview with Rob Cross.  Rob and I discussed his InfoQ article “How to Incorporate Data Analytics into Your Software Process.”  Rob provides ideas on how the theory of big data can be incorporated in to big action that provides “ah-ha” moments for executives and developers alike.

Rob Cross has been in the software development industry for over 15 years in various capacities.  He has worked for several start-up businesses including his current company, PSC.  These companies have been focused on providing software quality, security and performance data to organizations leveraging state of the art technologies.  Rob’s current company has analyzed over 8 billion lines of code as an independent software assessment company on products ranging from military systems, medical devices, satellite systems, video games to Wall Street exchanges.

Rob’s email:

Call to action!

We are in the middle of a re-read of John Kotter’s classic Leading Change of on the Software Process and Measurement Blog.  Are you participating in the re-read? Please feel free to jump in and add your thoughts and comments!

After we finish the current re-read will need to decide which book will be next.  We are building a list of the books that have had the most influence on readers of the blog and listeners to the podcast.  Can you answer the question?

What are the two books that have most influenced you career (business, technical or philosophical)?  Send the titles to

First, we will compile a list and publish it on the blog.  Second, we will use the list to drive future  “Re-read” Saturdays. Re-read Saturday is an exciting new feature that began on the Software Process and Measurement blog on November 8th.  Feel free to choose you platform; send an email, leave a message on the blog, Facebook or just tweet the list (use hashtag #SPaMCAST)!


Why Are Requirements So Hard To Get Right? IT projects have been around in one form or another since the 1940’s. Looking back in the literature describing the history of IT, the topic of requirements in general and identification of requirements specifically have been top of mind since day one.

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Date: December 18th, 2014
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As many you know I do at least one webinar for the IT Metrics and Productivity Institute (ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI’s mission is to pull together the expertise and educational efforts of the world’s leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. The ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars. The Software Process and Measurement Cast some support if you sign up here. All the revenue our sponsorship generates goes for bandwidth, hosting and new cool equipment to create more and better content for you. Support the SPaMCAST and learn from the ITMPI.

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Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, neither for you or your team.” Support SPaMCAST by buying the book here.

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