Brand-driven ecosystems set down roots.

Brand-driven ecosystems set down roots.

Certifications are only one of the drivers that are hardening the boundaries between Agile techniques, frameworks and the outside world.  Brand ecosystems, made up of proprietary methods, tools, and/or tool suites also tend to contribute to hardening of boundaries, which slows innovation and the evolution of how teams and organizations work. The slowing of innovation and evolution of how work is done is a marker of the beginning of the end of all of the great movements of the past.  In this case, specifically the hardening of brand ecosystems marks the turning point of Agile as a movement and perhaps a hint that the dawn of the post-agile age is nigh.

Brand-driven ecosystems carry many of the same upsides and downsides that were discussed for certifications. Most Agile brands are based on or implemented by a tool or suite of tools.  Three most critical selling points for brand-driven ecosystems are:

  •        Structure helps teams and organizations to behave. 
  •        Standard methods are a mechanism to document structure.
  •        Tools implement standard methods and approaches. 

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