When I was in primary school I remember learning about herds of buffalo that were so vast that it would take hours for all of the animals to pass a specific point.  Herding behavior evokes visions of groups acting the same way. There is a special case that affects how work is accomplished. Self-herding affects how decisions are made based on how an initial event is tackled. Dan Ariely defines as  “our tendency to follow the same decisions we have made in the past (future decisions are influenced by previous decisions).” Self-herding is a form of cognitive bias in which an individual creates a heuristic for a specific decision, limiting the possible outcomes.  A classic example of self-herding is the rule many people develop that states that, all things being equal, given two restaurants the one with people is better. The origin of the rule many times in unknown and doesn’t get questioned. I believe I originally heard this guidance from my mother.  Even today I have difficulty going into restaurants that are empty. The first time I used my mother’s guidance the decisions translated into behavior that I rarely question even today. Restaurants might be one thing, but a decision about accepting work or using a specific framework should be a different matter but the answer is no.  (more…)