Douglas W. Hubbard began How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition with the statement that

“Anything can be measured. If something can be observed in any way at all, it lends itself to some type of measurement method.”

In today’s business environment, decisions are made on a nearly continuous basis.  The decisions always have consequences, and sometimes those consequences will be negative.  Measurement is a tool to reduce risk, gather knowledge and to generate feedback quickly. (more…)