How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

Chapter 13 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition is the second chapter in the final section of the book.  Hubbard titled Chapter 13:  New Measurement Instruments for Management.  Hubbard shifts gears in this chapter to focus the reader on the new tools that our dynamic, electronically-tethered environment has created.  Here is a summary of the chapter in a few bullet points:

  • Everyone creates data that is trackable and measurable.
  • The internet is a measurement instrument
  • Prediction markets are a way to synthesize  

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