The simplest definition of the term prioritization is determining what is most important. Prioritization creates order out of chaos (however fleetingly) by spending the time necessary to reflect on what is most important.  In today’s IT environment individuals, teams, and even organizations fail to prioritize well and then try to do thousands of things at once.  The cult of “multitasking” promotes starting everything and then juggling and time slicing to continually appear busy. Busy is confused with effective. Work that is smaller and less consequential is often completed before work that is important.  Stephen Covey uses the analogy of rocks, pebbles, and sand in a jar to demonstrate the impact of focusing on the less important work (sand and pebbles) before addressing the big-ticket items (rocks).  If you fill a jar with sand there will be no room for the rocks (See the video at