Seeds grow flowers!
Taking a very binary view of why people expend the effort to create value chain, value streams, and/or process maps, there are two reasons for mapping. The first is to generate a cost advantage by increasing efficiency. The second is to generate product differentiation. Each reason requires information about customers, how raw materials are transformed, and how the product is delivered. The analysis and decision based on the maps are very different. Seed questions are a useful gathering data in a repeatable manner. Here are some sample mapping seed questions: (more…)
