How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition

Chapter 9 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition titled, Sampling Reality: How Observing Some Things Tells Us about All Things.  Here is a summary of the chapter in four bullet points:

  1. You do not have measure the whole population to reduce uncertainty.
  2. The term statistical significance is not always the most important question to ask when collecting data.
  3. Experimentation is useful to reduce uncertainty.
  4. Regression is a powerful, but oft misunderstood, mechanism to understand what data is telling you!

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