Enlightened Self-Interest Lights A Fire

As a change agent, coach, and guide I often help find how a change will benefit the people that management is asking to change. I have often heard that you have to find “what is in it for them” (WIIFT). The idea is that if something is in it for them, they will be more likely to embrace the change, or do the right thing. The ethical or philosophical concept is often called enlightened self-interest. Steve Tendon, author of Tame Your Work Flow (currently the focus of our Re-read Saturday Feature), had an exchange in which he suggested that enlightened self-interest would lead product owners and leaders to put the good of the firm in front of their own interests. The idea of enlightened self-interest is not commonly understood (I have struggled with it) and is not a panacea.   (more…)