Creative thinking can help you combat cognitive biases.

Cognitive biases are shortcuts that people use in decision making.  The shortcuts generated by cognitive biases are typically helpful, which leads to people to internalize the bias. These internalized biases are therefore used unconsciously.  Any behavior that becomes an unconscious response can lead to actions and decisions that are perceived as irrational if the context or the environment has shifted.  For example, a colleague recently related a story about an organization with an emergent product quality problem that occurred after they had disbanded their independent test group. The response was to immediately reconstitute the test group based on the belief that if the independent testing had worked before it would work again. The response was based on a cognitive bias, not a root cause analysis or some form of mindfulness.   (more…)